Extreme Sports And Extreme Athletes - 1877 Words

Extreme sports are sports like skydiving, where a person jumps out of a plane and fights gravity to have few minutes of the inspiring view of the earth. Extreme sports are popular among the rising generation, as these sports satisfy the mind with the excitement that the mind has thirst for. Extreme sports are sports that require the athletes to have special traits, including thrill-taking and adventuring, which differentiate extreme sports from any other sport. Whiteside argues that unlike regular athletes, extreme athletes have a spark that attract audiences to them; as they involve physical and mental characteristics in their game. To add, Collard and Oboeuf claim that extreme athletes are stereotyped in literature with drug-like and†¦show more content†¦This shows how extreme athletes draw the attention of their audiences because of their â€Å"spark.† Extreme athletes invest their brain beside their muscles in their games to gain the most possible accomplishment i n their field. Gambino proclaims that extreme sports require the athlete to use their minds and muscles; as she said, â€Å"a hybrid sport demands the most of its competitors-both mentally and physically.† This proves the individuality of extreme athletes and sports. Extreme athletes maintain the characteristic of being cautious; as Luc and Oboeuf express that extreme athletes plan too much for every step they approach to gain the most possible win, which is a result of their familiarity with carefulness due to extreme sports (45-48). To add, extreme athletes develop addiction to extreme sports because they provide the satisfaction to mind, which encourage extreme athletes to continue practicing extreme-related sports, even if they developed an injury, or lost a beloved one. Extreme sports are addictive to extreme athletes to that point that they chase a career that has a dangerous environment; as Axon claims that Donald Schultz, a proficient base jumper, continued wing suit jumping, even after losing his friend, Ian Schultz, who died while wing suiting and quitting base jumping. This proves that extreme sports are healthyShow MoreRelatedUnder Armour s Vision Statement Essay1374 Words   |  6 Pagesedu). Extreme Sports Under Armour, has been true to its vision statement, to empower athletes everywhere, and also its mission statement, to make all athletes better through passion, design, and the relentless pursuit of innovation (uabiz.com). Under Armour following its vision and mission statement, can incur a great increase in revenue by expanding its market reach to a somewhat over looked sport called extreme sports (also referred to as action sports and adventurous sports). 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Nike Writes the Future Case Study Free Essays

Nike is one of the renowned sports brands in the world. In 2010, Nike introduced their â€Å"Nike writes the future† commercial campaign. This was aired for the Soccer world cup 2010. We will write a custom essay sample on Nike Writes the Future Case Study or any similar topic only for you Order Now Even though Adidas was the sole sponsor for this event, Nike introduced this 3-minute advertisement as a rival company. Nike soccer build their brand not only through their advertisements but also with public relations, sponsorships and innovations. Nike engaged young consumers via internet and on the field. In addition, Nike has achieved its market through sponsorships to use their products and promote and advertise their technology and design. Moreover, Nike has kept their customers engaged through introducing devices such as Nike fuel band, Nike sports watch, Nike running app etc. How is Nike Soccer creating excitement for its brand through advertising? Kotler defines excitement as â€Å"Customer engagement through experiential and emotional involvement with sellers†. When it comes to marketing its vital to have the customer engaged with sellers through excitement. In order to achieve customer involvement Nike Soccer introduced â€Å"Nike writes the future† commercial campaign in 2010. Nike sponsored soccer players starred in these advertisements, such as Cristiano Ronaldo, Fabio Cannavaro, Franck Ribery and Wayne Rooney. This ad campaign contrasted between results of Rooney’s failures and successes. Rooney’s failures could result in stock market crash or life spent without having any money. His successes could result in babies named after him or knighthood etc. In addition, to the aforementioned advertisement Nike had other engaging ads as well. The Mission†, â€Å"Airport scene†. By using celebrity footballers such as, Cristiano Ronaldo, Wayne Rooney, Nike captured the attention of fans of these players, and this video went viral on the internet. Nike used social media as another source to publicize these advertisements. How is Nike Soccer sponsorship creating excitement for its brand? In 1995 Nike soccer sig ned long term partnerships with Brazilian and United States soccer teams. Their website shows a list of their sponsored teams, such as Barcelona, Manchester United, and Arsenal etc. By offering sponsorships Nike get to advertise their products and innovations through these teams. When these teams are using Nike products, fans of these teams will inevitably get attached to Nike brand. Thus, gaining a new customer base, and building a close customer relationship. How is Nike Soccer creating value for its brand through public relations? â€Å"– it’s about striving for the best, creating value for the business and innovating for a better world. † (Nike, 2012) Innovating for a better world was one of Nike’s ultimate goals. Nike conducted several events and designed products to achieve this goal. In 2010 Nike conducted a campaign called ‘The Chance – Write the Future’. Whole purpose of this campaign was to attract young talented soccer players to trial at Nike academy. In conjunction to this campaign, Nike encouraged its audiences to write 57 character headline messages to inspire their favorite soccer players, through Twitter, Facebook and other social media services. Nike conducted several campaigns in African continent to prevent HIV/AIDS. With their RED campaign Nike donated 100% of profits from purchases of Nike RED laces to HIV/AIDS education and medication in Africa. Public relations is a more powerful tool compared to advertising. Public relations creates an environment for brand exhibition and education. Thus, bringing the brand to the hidden parts of the world. How is Nike Soccer creating value for its brand through innovations? Nike has introduced several devices and programs over the past years. In 1993, Nike started ‘Reuse-A-Shoe’. In this program they grinded foam, fabric and rubber of worn out shoes of various brands and turns them into athletic surfaces. This was one of the oldest innovations of Nike. Nike introduced ‘Elite Series’ soccer boots. Elite Series came with the Nike Football+ feature. Users get to access interactive online training by soccer experts from famous clubs. In addition, Nike introduced Nike Soccer+ for iPhone and iPod. When Nike introduces a new product it opens up new marketing channels, and the brand will be featured once again. Therefore, the brand won’t die in the market. In addition, Product innovation, causes a diversification of the brand. New products can be introduced to new customers. In today’s market businesses cannot stay without product innovation. Through product innovation Nike was able to attract new customers and keep old customers throughout the period. How is Nike Soccer developing the soccer category as a brand leader? In order to gain international recognition Nike shifted to soccer category in 1994, when it had a turnover of US$40 million. Nike recently introduced laser soccer field s across Madrid. As a part of their #MiPista campaign, Nike is promoting their street-specific shoes with insta-soccer fields. Anyone can request a portable field using a smartphone or computer and then play virtually on any flat. Upon request, a team of Nike will gather to the requested place and setup a laser soccer field to grant the high-tech wish. Conclusion Over the past 20 years Nike Soccer has gained huge a customer base, and in return they have gone a long way. Nike has gained the respect of so many customers and they have a reputable brand. Nike has covered almost every aspect of marketing in order to get in to the top. However, Nike needs to come up with new innovations every once in a while to stay on the top of Soccer brands. How to cite Nike Writes the Future Case Study, Free Case study samples

Case Study & Lecture notes for Organisational Theory of Coca-Cola

Question: Dscuss how and why they provide us with alternative ways of understanding and analysing Coca-Cola and its relationship with its organisational environment? Answer: Introduction Before getting into the detailed analysis of Coca-Cola and its relationship with organizational environment, we will first get the idea of organizational theory. Orgnisational theory or OT is the amalgamation of many theories and approaches to an organizational study. It cannot be explained in an organized progression of ideas and notions or a combined amount of knowledge in which each development is extended and carefully build on it. It is the study of the organizational structures and designs and the association of the organization with the external world. It implies the ways by which an organization can deal with rapid change. Organizational theory can be classified into the following: Classical Organizational Theory Bureaucratic Organizational Theory Functional specification Organizational Theory Human Relations Organizational Theory Systems Theory The following diagram shows the four major perspective of organizations framework: In this case study we will be using two perspective i.e., modernist and post modernist. We will now throw some light on the ontology and epistemology. Modernism Symbolic Interpretivism Postmodernism Ontology Objectivism: Confidence on the objective, external realism the existence of which is free of our knowledge. Ontology Subjectivism: Principle that we cant know the external or the existence of objectivism without the awareness of the subjectivism. We agree to thing which exists. Ontology Postmodernism: The idea that the world appears through speech and is situated in communication. What is spoken about exists so everything that exists is to be executed Epistemology Positivism: To find out the truth through applicable conceptualization and dependable measurement that permits us to examine the knowledge as opposed to the objectivism. Here the knowledge builds up which allow humans to develop and progress. Epistemology Interpretivism: The knowledge is comparative to the knower and it will be understood from the viewpoint of the people who directly have a grip of it. Truth is constructive through many interpretations of the knowledge and thus it reallocates and modify through time. Epistemology: Postmodernism: Meanings are not fixed because knowledge cannot be accurate in relation to truth. There are only assumptions and interpretations; there are no free realism and facts. The term post modern and modern has become a common prevalence in the organizational theory. Postmodern is interpreted as perspective or a model of thought. Postmodern perspective differs very much from the modernist perspective in the process of thinking which shuns the words like individual, organizations, culture, etc (Bruns, 2001). The mentioned terms relate to the attributes of modern perspective and this is because the modernist style of thinking depends on the strong ontology of existence which has the advantage of thinking in way of distinct phenomenon (Hindrichs, 2011). Post modern perspective is a weak ontology of befitting which highlights on the developing and transient reality (Posner, 2011). Here the meanings are not fixed but fluctuating. According to the modernist the culture in corporate can influence the individuals performance in the organization (Alexander, 2004). It forms a ethos where the individual shares similar goal (McBride, 2010). They squabble that the ext ernal factors can help an help the organization towards performance improvable or can lessen the efficiency if the organization cannot draw level with change whereas post- modernism emphasize on the fact that organizational culture is not actual (McBride, 2010). They have a different philosophy towards the culture and believe it to be illusion. They encourage power and sustain it to make them feel privileged among the others in the organization. Modernism stresses on efficiency and effectiveness and help individuals to understand the organizational culture on the contrary post-modernism struggles to achieve power over each other. Two dissimilar but free style of thinking are distinct in the current conjecture in human science. Coca-Cola deals with beverages by manufacturing and then sells and promotes such beverages around the globe (Coca-Cola Co (THE), 2005). Apart from the drink the company offers other products also. Currently the company has more than 400 brands across 195 countries around the globe. Organizational efficiency portrays how well an organization is functioning. Performance is used in indication to which a degree to which a company is moving towards realizing its goals. In modernism theory attributes like labor commoditization, adaptation to technology is taken into account whereas satisfaction of employees and its benefits are looked into in the perspective of post modernism (Green and Crowther, 2004). Coca-Colas capability to adopt and seeking for new markets made them achieve a globally accepted brand name. They focused strongly on marketing and growth. In addition to advertisements and promotions, they also distributed thousands of free coupons of glasses of coca cola so that everyone could taste. Toward a critical framework for understanding MNE operations: Revisiting Coca Colas exit from India When coca cola started its business in India it concentrated on objectives and external reality. They followed the modernism perspective of the organizational theory. As time passed by like many other organizations Coca Cola also changed its perspective now (Gopinath and Prasad, 2012). Coca-Cola has begun its operation in the Indian markets in the year 1956, after the parliament passed the Foreign Exchange Regulation Act (FERA). This act is required to control dealings and payments in foreign exchange of the country and appropriate utilization of the resources for economic development. Under FERA four level of foreign equity contribution were permitted. After facing conditions of FERA, 64 countries in India did not want to reduce their equity and wanted to wind-up their operations. Free from the reduction of equity, Coca Cola needed to acquire each section of license for importing the concentrate that is needed to manufacture the soft drinks. When a new official in GOI took charge to approve the import license, Coca cola was asked to report the particular ingredients used for the product and have its safety test in the food laboratories under the government to get the license. Coca cola after refusing to do so withdrew its business from India. If Thanda Matlab Coca Cola then Cold drink means toilet cleaner: Environmentalism of the Dispossessed in liberalizing India Economic liberalization means a country opening up to the world with respect to trade, taxations and other matters that affect business with the objective of making the country more market-oriented and increasing the role of foreign investment (Ciafone, 2012). Coca Colas unexpected reentry in the Indian market during the economic liberalization made ambitious global-citizenship for the upper middle class of India and business attachment for the ones who expelled the product and the resources to stimulate the consumption. Coca Cola now followed post modernism theory where they apply their own concepts and assumptions. Coca cola was like omnipresent. Many villages surrounded the companys manufacturing plants; they stood against the operation of the company and accused them of polluting and exploiting the groundwater which was also used commonly for the production of the bottled drinks. Due to this the vast area of the country fell into water scarcity crisis. Poor people have protected the environment in their areas and also in the cities. Their apprehension is their livelihood. Thus due to this environmentalism of the poor has expressed criticism to the corporate privatization and globalization revealing the exploitation of resources of the rural people so that the other side of the economic divide can consume. Coca Cola and PepsiCo in South Aftrica: A Landmark Case in Corporate Social Responsibility, Ethical Dilemmas and the Challenges of International Business Pepsi and coke have started their business in many countries for the last 100 years. They always had high stakes. They started a joint venture in South Africa; it was with good intention but was a misguided venture in the modern business scenario (Moses and Vest, 2010). There were enough problems in SA when Nelson Mandela was just released from jail; he told that Coca cola was doing its business through apartheid that is segregating the workers on the grounds of racial discrimination. He then went to US and told that these people (authorities of Coca cola) are not the right people to do business with because they are using apartheid as a tool to do its business. And thereby Coca cola was attacked by its stakeholders and other social people who questioned them, on the grounds of corporate social responsibility, social activities. Post modernism theory was being used here as they believed in power and did not follow conceptualized regulations (Moses and Vest, 2010). Right There with You Coca Cola, Labor Restructuring and Political Violence in Colombia Coca cola following a post modernism theory has configured the labor relations and has created new forms of politics (Gill, 2007). They followed the neo liberalism of restructuring. With the focus on the struggles that the workers took in South Africa, the company has created inequalities between them and the workers, thereby ruining the social relationships. It has also been seen by the trade union people how the work has degraded and there was violation of human rights. There were many problems and tensions that emerged due to the internationalizing of Coca Cola in Columbia (Gill, 2007). They used power over anything else. The company believed that the world is placed in discourse. When Business and Community Meet: A Case Study of Coca Cola Critical Sociology Coca colas involvement program occupied the centre-stage in the range of many corporations because they believed in sticking to the objective and external reality. They applied modernism theory here. They focused mostly on charity and employee related issues. There is always a vague attitude when it comes to involvement in community. Coca colas international branding strategy and involvement with community has gained applause. In this scenario they did not follow post modernism theory and did not stress on discourse. They did not believe in public speaking about their product but focused on how to attract people with their product and channelize them towards the company to maximize profits (Barkay, 2011). If we see now we will find that these involvement in community programs helps in the entrepreneurial ideology. Community Coca Cola Interface; Political-Anthropological Concerns on CSR It was seen previously that Coca cola was criticized on the aspect of corporate social responsibility. They believed in communication and practice than but it hides the inventions and motives. It is seen that the social responsibility of the corporate is sometimes problematic and also a lawfully discursive area that serves the migration process of the corporate. There were many concerns due to the company. The rural communities faced many ill-effects due to Coca cola while its operation in India. The company believed in power over each other forgetting the problems of the people (Raman, 2007). Determining the value of the Coca Cola Here the finance part is in concern. Various models and theories were used top form the basis of the financial data, performance of the stock price of Coca cola. Short-term operating ratio analysis was done to find out the inventory turnover, payables turnover, average inventory processing period, etc. Long-term investment analysis was done to find out the equity turnover, net fixed asset turnover, total asset turnover, etc Liquidity analysis measured Coca colas adequacy to meet the near cash obligations through current ratio, cash ratio and quick ratio Long-term debt analysis examined Coca colas structure of capital and if the company had the ability to fulfill the long-term debt. Profitability analysis measured Coca colas income in relation to its revenue and capital invested by operating margin of profit, net profit margin, return on equity, return on assets It also measured the economic value by comparing the net operating profit after taxes to the total cost of capital. This p ortrayed the management performance of Coca cola. Coca cola has also done the relative valuation to determine its value by comparing similar industries on the basis of many ratios that compared the stock prices to the appropriate variables that affected the value of stock (MOODIE, 2006). Conclusion Thus we can conclude that Coca cola has used the combination of both the perspective of modernism and post modernism in the organizational theory model. It has faced man y challenges starting from getting a license in India and then re-entering India to corporate social responsibility. Coca colas stock prices are still in a position when they can increase their worth. Be it modernism or post modernism, Coca cola just need to find out the right theory during their operation in particular countries. References Alexander, S. (2004). Book Review: Readings in Social Theory: The Classical Tradition to Post-Modernism. Teaching Sociology, 32(3), pp.335-336. Barkay, T. (2011). When Business and Community Meet: A Case Study of Coca-Cola. Critical Sociology, 39(2), pp.277-293. Bruns, G. (2001). After Ontology: Literary Theory and Modernist Poetics (review). Modernism/modernity, 8(3), pp.548-549. Ciafone, A. (2012). If Thanda Matlab Coca-Cola  Then Cold Drink Means Toilet Cleaner : Environmentalism of the Dispossessed in Liberalizing India. International Labor and Working-Class History, 81, pp.114-135. Coca-Cola Co (THE). (2005). Mergent's Dividend Achievers, 2(3), pp.60-60. Gill, L. (2007). `Right There with You': Coca-Cola, Labor Restructuring and Political Violence in Colombia. Critique of Anthropology, 27(3), pp.235-260. Gopinath, C. and Prasad, A. (2012). Toward a critical framework for understanding MNE operations: Revisiting Coca-Cola's exit from India. Organization, 20(2), pp.212-232. Green, M. and Crowther, D. (2004). Organisational theory. London: Chartered Institute of Personnel and Development. Hindrichs, C. (2011). Late Modernism, 1928-1945: Criticism and Theory. Literature Compass, 8(11), pp.840-855. McBride, T. (2010). Organisational theory perspective on process capability measurement scales. J. Softw. Maint. Evol.: Res. Pract., p.n/a-n/a. MOODIE, E. (2006). Microbus crashes and Coca-Cola cash. American Ethnologist, 33(1), pp.63-80. Moses, C. and Vest, D. (2010). Coca-Cola and PepsiCo in South Africa: A Landmark Case in Corporate Social Responsibility, Ethical Dilemmas, and the Challenges of International Business. Journal of African Business, 11(2), pp.235-251. Posner, R. (2011). Post-modernism, post-structuralism, post-semiotics? Sign theory at the fin de sicle. Semiotica, 2011(183). Raman, K. (2007). CommunityCoca-Cola Interface: Political-Anthropological Concerns on Corporate Social Responsibility. Social Analysis, 51(3), pp.103-120. Srivastava, S. (2000). Concepts of Culture and Organisational Analysis: A Perspective. Vision: The Journal of Business Perspective, 4(S1), pp.32-42.