How to Maintain Good Laboratory Practice

How to Maintain Good Laboratory Practice Good laboratory practice Introduction Good laboratory practice have principles which give structure to the studies of which they are planned, performed, monitored, recorded, reported and archived. These studies are undertaken to generate data by which the hazards and risks to users, consumers including the environment, can be assessed for pharmaceuticals, agrochemicals, veterinary medicines, industrial chemicals, cosmetics, food and feed additives and biocides. Purpose Good laboratory practice provides results from the study which are reliable and can be used for making risk/safety assessments. The Good laboratory practice regulations provide an interpretation of the terminology used in defining the elements of GLP. Here are few examples Study plan – this is a document which shows why an experiment is being carried out and how it should be performed in order to comply with Good laboratory practice. Study Director- dealing with Good laboratory compliant Study personnel- all the people that carry out the experiments Study initiation Date – Date that the study first signs the study plan Study Plan Amendment – an intended change to study plan after the initial study date Standard operating procedures – sufficiently detailed work instructions to allow the procedure to be repeated exactly the same way each time by any operator. Findings Raw materials Raw materials are reagents used in processing. They are classified regarding identification of samples for example Enzymes which are used in the study. Storage instructions Expiry date Quality e.g. purity of a chemical Source of the material, preparation date and stability Cell culture Equipment maintenance and calibration All the equipment must be clean to function reliably. For each piece of equipment there should be: A number for identification of the apparatus. A calibration check (should be traceable to national or international standards) Validation that equipment fir for purpose Staff should be trained to use equipment Operating and parameters Clean equipment Data logging and tracking Transport Delivering chemicals by roads or by train have the possibilities of accidents. If there is a leak it could cause a spillage which can cause cars to slide and hit each other which could potentially lead to an explosion which could cause fatalities as well as damage to the nearby surroundings. Customer services The aim is to build up a trust between clients and the company. Any reported problem from any client should be followed up and dealt with to the highest standard possible. Labelling, storage, packing All the reagents must be fully labelled with: Name of reagent Who made it? Date the item was prepared Expiry date Storage conditions Hazard labels Name of the company or institution If the reagent is not labelled there is no evince of what it is! Storing/Packing of data Materials required to be stored include: The study plan, raw data, samples of test and reference items, specimens and final report of each study The records of all inspection performed by the quality assurance Personal records Records and reports of the maintenance and calibration of equipment Validation documentation for computerise systems SOPs Environmental monitoring records The materials retained should be properly indexed and movement of information should be noted. Training For high quality GLP training, you need experienced Course Directors. Each Course Directors have to be from senior level scientific, regulatory and management positions in a variety of organisations and industries. Procedures SOPs stands for Standard operating producers SOPs is a factor which in the production of products fit for their intended use. All the operators must be aware of all the relevant SOPs and implement them correctly. If there is a failure carrying them out correctly it means that it can lead to the production of products harmful, and potentially lethal to customers. Implementing of quality standards for example what must happen in a work place to ensure compliance? Everyone in the lab should know what they are doing. In implementing Good Lab Practice the study director is the single point of control for a given study and has the responsibility for its overall conduct and finial report. Standard Operating procedures A key aspect of the study personnel’s role in ensuring good lab practice compliance in their work is the writing and implementation of standard operating procedures. These are work instruction, which are accurately detailed to allow the procedure to be repeated exactly the same way each time by any operator Internal mentoring Those who have been in long term employment would be expected to encourage and support new and younger staff members. Giving guidance where it is needed. Quality assurance (QA) Quality assurance refers to all actions necessary to provide confidence that the product or service will satisfy the prescribed requirement for quality. QA involves the setting up of a quality system, and overseeing that this system is being implemented correctly. In short, quality assurance does exactly what it says. By considering all the aspects of the business process it ensures that the work being done will meet the required standard. The responsibilities of the Quality Assurance: maintain copies of all approved study plans and Standard Operating Procedures in use in the test facility and have access to an up-to-date copy of the master schedule Verify that the study plan contains the information required for compliance with these Principles of Good Laboratory Practice. Recording of primary data Log Book is a primary source of raw data in any process. It provides evidence which may be used in a court law it might also be sued in patent applications or used as a cross reference in auditing work. Monitoring temperatures in incubators or fridges Monitoring temperature is very important in lab. For the operation of fridges and freezers we need to consider what temperature should it run at ? The required limit e.g. 4oC +/- -2oC All fridges used for the storage of medicines must have the temperature monitored daily to ensure the correct storage of those medicines. Maintenance of log book: Bound note book should only be used. The hand writing should be clear so that operators can understand it. Blue or black ink must be used in order to prevent fading and allow documents to be photocopied easily. All pages should be numbered to prevent pages being removed. All data should be recorded. All data should be verified through the use of signatures and witnesses. Correction should be verified by being signed and dated. Blank lines or pages should be crossed out with a diagonal line signed and dated. All detailed information about instruments, samples, materials, and equipment should be included. The logbook should be stored in a secure location. Regulator Bodies which are involved in ensuring compliance with the chosen standard are the governments and the trade association. Inspectors carry out biennial inspections of all labs within the UK that perform regulatory studies that require to be conducted to Good Lab Practice After a satisfactory inspection by GLPMA, be issued with a statement of GLP compliance. The GLPMA provides information to trade association and other Governments departments on aspects of GLP. Regulators: Governments The Governments are responsible for enforcing the regulations in GLP on the behalf of the UK Monitoring Authority MHRA Medicines and Healthcare products Regulatory Veterinary Medicines Directorate (DEFRA) Pesticides safety Directorate (DEFRA) Food standard Agency for example feed addictives, novel and foods, food additives and food contaminants ) Health and safety executive Environment Agency Trade associations Monitoring compliance; Association of British pharmaceutical industry Association of consultant bioscience industry Crop protection association British Association of research quality Assurance Chemical aspects of Toxicology Discussion Group. Association of independent research testing organisations United Kingdom accreditation service.

Avarice in the Crucible

Cambria Anderson Petersen AP English III/Period 3 11 November 2012 Avarice and Vengeance in The Crucible The play The Crucible takes place during the Salem Witch Trials of the 1800s. Yet Arthur Miller does not reveal the tragedy of the witch trials in the manner expected. Miller expresses the underlying causes of the accusations made as those stemming from personal greed and the feeling of revenge. Abigail Williams, Mr. and Mrs. Putnam, and Reverend Samuel Parris all have their own agendas as to why they â€Å"cry witch† on others in their village.Miller outlines the history between Abigail Williams and John Proctor in Act One: Abigail was removed from the Proctor home by Elizabeth, Proctor’s wife, because of an affair happening between her and Proctor. Because of this, Abigail harbors a hate and jealousy towards Elizabeth. In Act Two, a warrant was sent for Elizabeth’s arrest: The girl, the Williams girl, Abigail Williams, sir. She sat to dinner in Reverend Parr is’ house tonight, and without word nor warnin’ she falls to the floor.Like a struck beast, [Parris] says, and screamed a scream that a bull would weep to hear. And [Parris] goes to save her, and, stuck two inches in the flesh of her belly, he draw a needle out. And demandin’ of her how she come to be so stabbed, she [†¦] testify it were your wife’s familiar spirit pushed it in. (Miller 79) Abigail knew that from the beginning of the witch scare that she could exact revenge on those who she felt wronged her or took something from her, which would be the case of Elizabeth.Abigail knew Mary Warren made a doll, and was planning to give it to Elizabeth; she also saw Mary Warren stick the needle back in. Abigail took advantage of the situation to provide seemingly irrefutable evidence of witchcraft on Elizabeth’s part. Through this, Proctor sees that vengeance runs these trials, and how easily people turn on one another to get what they want. Proct or also knows that Abigail’s revenge has no limits; she has no shame, and always believes that she is right, much like the character of her uncle, Reverend Parris.At this point, Proctor had to juggle keeping his past a secret from the public and protecting Elizabeth, as Abigail will turn on anyone who â€Å"wrongs† her. Mr. Thomas Putnam and Mrs. Ann Putnam have a sorrowful history of losing their newborn children, while only having one that survives. Mrs. Putnam finds comfort in blaming their midwife, Sarah Osburn, for the deaths, saying, â€Å"I begged [Thomas] not to call Osburn because I feared her. My babies always shriveled in her hands! (I. 50). Mrs. Putnam finds that crying witch on Goody Osburn would solve the â€Å"murder† of her children, yet does not desire to take into account her own role in her pregnancy, being that Miller says she is fourty-five years old (I. 13). Mrs. Putnam, in a way, wants someone to feel the pain of losing seven children, be ing that she is a selfish woman – putting her child in the dangers of witchcraft to find the identity of the person who â€Å"killed† her babies.Accusing someone of witchcraft, and potentially running their life, was the perfect way to exact her so-called â€Å"revenge†. Although Reverend Parris never accused anyone of witchcraft, he refuses to defend Proctor of any charges brought up against him – from insulting the court to claims of witchcraft. In Act Three, Parris takes Proctor’s depositions from Corey Giles and Mary Warren personally, warning Judge Danforth that â€Å"[†¦] since [he] come to Salem [Proctor] is blackening [his] name [†¦]† (110) and â€Å"[Proctor]’s come to overthrow this court, Your Honor! (97). Aside from trying to protect his reputation, Parris makes such allegations about Proctor in an attempt to prove Proctor as an unreliable messenger. Parris wants to get vengeance for what he feels Proctor has do ne to him, just as Abigail wants revenge on Elizabeth. But, these alleged wrong-doings have only come from Parris’s mouth; he seems to enjoy taking things personal when they come from Proctor, and the courtroom scene is the perfect place for Parris to return the hate he feels from Proctor.The Salem Witch Trials proved to be a time of tragedy and mass hysteria as accusations ran rapidly through the small Massachusetts village. The source of the witchcraft charges came from the village people’s personal greed and want of retribution, as well as many other contributing factors. Abigail, Parris, and the Putnams all used this situation to their advantage, hoping to get some personal satisfaction out of their charges, thus ruining lives of their victims: Elizabeth Proctor, John Proctor, and Sarah Osburn.

The New Fuss About Statement of Purpose Graduate School Sample Essays

The New Fuss About Statement of Purpose Graduate School Sample Essays Using Statement of Purpose Graduate School Sample Essays Read these to get a notion of what things to expect when writing yours. It isn't important to us, whether you're too busy on the job concentrating on a passion undertaking, or simply tired of a seemingly infinite stream of assignments. Don't be worried if the writing feels raw as you're working out what you wish to say. In case you have any understanding of pedagogy whatsoever, you would be wise to bring it up here. Thus, you will know all that is necessary. They all are positive. When it's space for an address it's possible to place it. Rent receipts might also be handy for your landlord. The Little-Known Secrets to Statement of Purpose Graduate School Sample Essays If you can't be strong for your customers, then you are not likely to be in a position to give them with the support they require. Possessing technical skills will raise your odds o f getting employed. While everyone needs to be different, personal statement examples can help you brainstorm ideas and provide you with somewhere to start. For some individuals, however, it might not be recommended. What About Statement of Purpose Graduate School Sample Essays? The personal statement isn't a confessional booth. You probably know all of the information which you would like to include, or you know the very best location to find it. Our customer support will gladly tell you whether there are any special offers at the present time, in addition to make sure you are getting the very best service our business can deliver. There are many reasons why you need to prefer our services. The Upside to Statement of Purpose Graduate School Sample Essays Financial analysis is essential to comprehend, project company. 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Gender Inequality Between Men And Women - 1255 Words

However feminism maintains that women are treated in an unfair ways. Social gender roles lead to various forms of inequality and disparity between men and women, which in relation to the socio economic, political and cultural ideologies plays a negative role in girls (Asley 2014) .While some societies, defend gender differences based on their cultural norms and religious beliefs, this tends to restrict women physical and mental space.†Across social classes girls tends to have less physical mobility than boys and thus less freedom to move to larger towns or other countries to continue their education†(Lauder et all.pg 970).This norms also restrict the choice of discipline, occupation or field of study. While women, for their years of†¦show more content†¦However the experience of being male or female differs from culture to culture and individuals tend to be socialized to conform to specific gender expectations of them. The biological male tends to take up the mas culine roles and masculine ways of acting, with females taken on the famine ways of thinking and behaving (Kamala 2000) Gender The concept of gender in simple terms is used to describe the social attributes connected to being a male or female in a given society. Gender is an analytical tool that is socially constructed to differentiate the differences in behaviour and the biological difference between men and women. The writings of feminists are focused on these aspects which claim that the differences are not biological but social constructions of a patriarchal society. Which describe men to be superior and women to be subordinate to men. (Jane 2005). This phenomenon is been described tobe stereotyped household and occupational roles with stereotyped traits, that portrays women and girls as passive conformists while boys and men do the lively things that is filled with fun.( UNESCO,2007) The disparity between policy and reality according to unterhalters (2007) lies in how gender as a noun to mean: how many boys and girls have access to education and as an adjective to mean: the gender social relation and identities that influence both sex schooling and the traditional assumptions about boys and girls are beenShow MoreRelatedGender Inequality Between Men And Women1094 Words   |  5 PagesWomen always have to face the gender equality, in any country. There will always be some problem regarding the topic gender inequality between men and women was socially constructed and has existed for only about 6000 years (page no.293). From thousand years ago, the society characterised by patriarchy. A system in which power is in the hands of men and many aspects of women’s life controlled by men. However, 20th century started to change everything and we saw lots of change even now. Society beganRead MoreGender Inequality Between Women And Men1445 Words   |  6 Pagesaca demia, gender may contribute to one’s treatment in secondary and tertiary erudition. Gender plays a role in the inequality between women and men in the educational field resulting in wage gaps, sexual harassment, and underrepresentation. Others claim that these conditions are not based on gender, but on the individual’s circumstances. Throughout this research, women and men alike can grasp a more understanding approach to the differences in treatment in academe. Because inequality results inRead MoreGender Inequality Between Men And Women908 Words   |  4 Pagesand â€Å"gender† synonymously, it’s important to recognize the difference between the two. In West and Zimmerman’s article, â€Å"Doing Gender,† they make this distinction. Sex is defined as â€Å"biology: anatomy, hormones, and physiology,† and gender is â€Å"an achieved status: that which is constructed through psychological, cultural, and social means† (West and Zimmerman; 125). Michael Kimmel, the author of The Gendered Society and a sociologist at Stony Brook University in New York, further defines gender as â€Å"[referring]Read MoreGender Inequality Between Men And Women996 Words   |  4 Pagesvery well. In Source A, States Attack the Pay Gay Between Men and Women by Teresa Wiltz, she writes about her experience at a company and how she is still paid less than a new employee. Source B consists of Laura Finley giving scenarios to back up her opinions on why the gender pay gap is a myth in Differences in Pay Rates Between Men and Women do not Prove the Existence of Gender Inequality. Both sources give valid points about the wage gap The gender wage gap issue is prevalent in many families acrossRead MoreThe Inequality Between Men And Women Based Solely On Gender1025 Words   |  5 Pagesthe inequality between men and women based solely on gender. This dilemma is one that occurs across every continent and has been the subject of many riots, protests, and discussions since the early centuries. Gender inequality can happen in any setting, time, and place. However, gender inequality is highly likely inside the workplace. Many employers discriminate against woman and sometimes then do not even know that what they are saying or doing is considered discrimination. Gender inequality in theRead MoreGender Inequality : An Ordinal Hierarchy Between Men And Women2498 Words   |  10 PagesGender equality has always been a prominent and complex subject in society, ‘a hotly contested concept [as] the precise meaning remains subject to continuous change and, as a result, to political struggle’, (Ridgeway, 2011: P reface). Ridgeway (2011: 3) defines gender inequality as ‘an ordinal hierarchy between men and women in material resources, power, and status’. Despite the considerable progress that has been made over the past decades, ‘a pattern of gender hierarchy has remained in which menRead MoreGender Differences And Gender Inequality1717 Words   |  7 Pages Gender differences and gender inequality are sometimes used interchangeably but do not refer to the same thing. The two concepts are common in gender literature; however, they are not uniform across different cultures based on the degree of conservative attitudes present. The significant differences between sexes and used as arguments against equal rights primarily against women’s rights. Hence, the gender issue has continually been created in light of the standard views or conceptions ofRead MoreGender Inequality Within A Competitive Athletic Workplace870 Words   |  4 PagesDecember 9, 2015 Gender Inequality What are the types of gender inequality in this world? Inequality is when there are two things that are not the same. For example, antonyms, they are when two objects don t have similar qualities. This means there are differences between the two. It can be beneficial or very discriminating. The definition for gender inequality is the unequal treatment, or perceptions of individuals based on their gender. Gender inequality is between the male and femaleRead MoreInequality is a Fact of Life and Yet Condemned as an Offense to Civilized Society1253 Words   |  5 PagesInequality is presumed to be a fact of life and condemned as an offence to civilised society. The debates associated with inequality have changed over time and have been portrayed in different contexts. Inequalities can be distinguished in terms of whether they are inequalities of opportunity, inequalities of outcome, inequalities of access or inequalities in entitlement (Platt 2011). Inequality is also different iated as to whether they are just or unjust, avoidable or unavoidable, or naturally orRead MoreGender Inequality Is The Unequal Treatment Of Someone Based Off Their Gender961 Words   |  4 PagesIn modern society gender inequality is the unequal treatment of someone based off their gender rather than their varying skills, abilities, and characteristics. In our society gender equality can be hard to notice sometimes but in other cases it is very obvious such as pay scale for jobs. Many efforts have been taken in the past to get rid of this unequal gap between genders especially in the modern workplace. It is difficulty for many of us to think about gender inequality especially considering

Extreme Sports And Extreme Athletes - 1877 Words

Extreme sports are sports like skydiving, where a person jumps out of a plane and fights gravity to have few minutes of the inspiring view of the earth. Extreme sports are popular among the rising generation, as these sports satisfy the mind with the excitement that the mind has thirst for. Extreme sports are sports that require the athletes to have special traits, including thrill-taking and adventuring, which differentiate extreme sports from any other sport. Whiteside argues that unlike regular athletes, extreme athletes have a spark that attract audiences to them; as they involve physical and mental characteristics in their game. To add, Collard and Oboeuf claim that extreme athletes are stereotyped in literature with drug-like and†¦show more content†¦This shows how extreme athletes draw the attention of their audiences because of their â€Å"spark.† Extreme athletes invest their brain beside their muscles in their games to gain the most possible accomplishment i n their field. Gambino proclaims that extreme sports require the athlete to use their minds and muscles; as she said, â€Å"a hybrid sport demands the most of its competitors-both mentally and physically.† This proves the individuality of extreme athletes and sports. Extreme athletes maintain the characteristic of being cautious; as Luc and Oboeuf express that extreme athletes plan too much for every step they approach to gain the most possible win, which is a result of their familiarity with carefulness due to extreme sports (45-48). To add, extreme athletes develop addiction to extreme sports because they provide the satisfaction to mind, which encourage extreme athletes to continue practicing extreme-related sports, even if they developed an injury, or lost a beloved one. Extreme sports are addictive to extreme athletes to that point that they chase a career that has a dangerous environment; as Axon claims that Donald Schultz, a proficient base jumper, continued wing suit jumping, even after losing his friend, Ian Schultz, who died while wing suiting and quitting base jumping. This proves that extreme sports are healthyShow MoreRelatedUnder Armour s Vision Statement Essay1374 Words   |  6 Pagesedu). Extreme Sports Under Armour, has been true to its vision statement, to empower athletes everywhere, and also its mission statement, to make all athletes better through passion, design, and the relentless pursuit of innovation (uabiz.com). Under Armour following its vision and mission statement, can incur a great increase in revenue by expanding its market reach to a somewhat over looked sport called extreme sports (also referred to as action sports and adventurous sports). The extreme sportsRead MorePros And Cons Of Extreme Sports1334 Words   |  6 Pagesworld today is the proliferation and integration of extreme sports. This is a very important trend, and I am going to talk about the reason why the trend has emerged through brief history, pros and cons. My goal is to make sure that this trend is well-understood. Extreme sports are more popular among young people; we could say that the spectacular stunts used in these wild sports attract mostly younger generation. Most participants in these sport s put their lives at risk, follow their idols steps.Read MoreShould Sports Be Banned?1647 Words   |  7 PagesModern society places too much importance on winning in sports that we blatantly ignore the well being of our young athletes. This has lead many coaches to lose their perspective of what really matters in youth sport, having fun. Coaches have become engulfed in the idea of producing champions that they push kids too far beyond their physical and mental capabilities, eventually burning them out. If coaches are looking for results from their players, they should take the time to understand whatRead MoreAction Sports and Television Essay1348 Words   |  6 Pages Action Sports and Television Actions sports have always been interesting to me. The way the athletes perform their tricks, how judges score them, and how the camera operators keep up with such a fast paced competition. The more I thought of my interest in this subject, the more I wanted to know. The growth of action sports on television follows the same pattern of any other type of show genre in its early stages. Documentaries, themed shows or movies, and especially the coverage on live televisionRead MoreImportance Of Sports Training1570 Words   |  7 PagesImportance of Sports Training Billions of people play sports around the world, but so many of those people will never live up to their full potential because of a simple mistake they made. Having a sports trainer teach an athlete the basics of a sport before they start playing is extremely necessary if the athlete wants to be successful in that sport. Many people teach themselves bad habits or incorrect techniques, which will then stick with them for the entire time they play that sport. A trainerRead MoreRed Bull Stratos Analysis1382 Words   |  6 Pages 4. THE ISSUES 5. THE CONCLUSION 1. INTRODUCTION Red Bull Stratos occurred on 14 October 2012 in New Mexico, USA, and it is commonly considered to be a milestone in the evolution of marketing. Red Bull athlete Felix Baumgartner has jumped towards Earth, from a helium balloon, from an altitude of 39 km. He is the first (known) human being breaching the sound barrier while descending, without any form of engine or inertial support, and surviving this endeavourRead MoreFemale Athletes Essay1265 Words   |  6 PagesSports Medicine Female Athletes In this report I will be exploring two conditions and their implications on female athletes. The conditions I will be investigating in relation to female athletes are pregnancy and iron deficiency. Pregnancy Overview Pregnancy, also known as gestation, is the term used to describe the period in which a fetus develops inside a woman’s womb or uterus (Definition from - https://www.nichd.nih.gov/health/topics/pregnancy/conditioninfo/Pages/default.aspx). PregnancyRead MoreEating Disorders Among Female Athletes958 Words   |  4 PagesEating Disorders Among Collegiate Female Student-Athletes Eating disorders (e.g., anorexia nervosa, bulimia) are not rare in today’s society. They have become increasingly common among young women. Research indicates that there is a link between the media’s representation of â€Å"the perfect body† as well as ideals of attractiveness with dissatisfaction of body image and eating disorders (Ferguson, Munoz, Garza, Galindo, 2013). In this current literature review, I will focus on the impact of eatingRead MoreWhy Should College Athletes Be Paid767 Words   |  4 PagesThe magnitude of the controversy to pay college athletes has intensified over the past few years. It might be due to the prevailing economic atmosphere causing everyone, including aspiring athletes, to look for new ways to make money. It might also be due to many higher educational facilities giving the public access to their annual budget, causing outsiders to focus on the profit of specific athletic programs. However, it might also be due to the coachesà ¢â‚¬â„¢ outrageous salaries and the money that universitiesRead MoreSensor Technology Applied to Martial Arts826 Words   |  3 PagesCONSIDERATION: The system relates to the type of protective clothing worn by the players in sports like in martial arts, taekwondo and kick boxing. Technology is becoming is very common in sports to highlight the unfair decisions made by the referees during a game, it’s a very complicated procedure to link technology with the sports, however introducing sensors like (proximity, motion sensor, impact sensors) in sports create a vast difference in the decision making of referees on field and also put fairness

Nike Writes the Future Case Study Free Essays

Nike is one of the renowned sports brands in the world. In 2010, Nike introduced their â€Å"Nike writes the future† commercial campaign. This was aired for the Soccer world cup 2010. We will write a custom essay sample on Nike Writes the Future Case Study or any similar topic only for you Order Now Even though Adidas was the sole sponsor for this event, Nike introduced this 3-minute advertisement as a rival company. Nike soccer build their brand not only through their advertisements but also with public relations, sponsorships and innovations. Nike engaged young consumers via internet and on the field. In addition, Nike has achieved its market through sponsorships to use their products and promote and advertise their technology and design. Moreover, Nike has kept their customers engaged through introducing devices such as Nike fuel band, Nike sports watch, Nike running app etc. How is Nike Soccer creating excitement for its brand through advertising? Kotler defines excitement as â€Å"Customer engagement through experiential and emotional involvement with sellers†. When it comes to marketing its vital to have the customer engaged with sellers through excitement. In order to achieve customer involvement Nike Soccer introduced â€Å"Nike writes the future† commercial campaign in 2010. Nike sponsored soccer players starred in these advertisements, such as Cristiano Ronaldo, Fabio Cannavaro, Franck Ribery and Wayne Rooney. This ad campaign contrasted between results of Rooney’s failures and successes. Rooney’s failures could result in stock market crash or life spent without having any money. His successes could result in babies named after him or knighthood etc. In addition, to the aforementioned advertisement Nike had other engaging ads as well. The Mission†, â€Å"Airport scene†. By using celebrity footballers such as, Cristiano Ronaldo, Wayne Rooney, Nike captured the attention of fans of these players, and this video went viral on the internet. Nike used social media as another source to publicize these advertisements. How is Nike Soccer sponsorship creating excitement for its brand? In 1995 Nike soccer sig ned long term partnerships with Brazilian and United States soccer teams. Their website shows a list of their sponsored teams, such as Barcelona, Manchester United, and Arsenal etc. By offering sponsorships Nike get to advertise their products and innovations through these teams. When these teams are using Nike products, fans of these teams will inevitably get attached to Nike brand. Thus, gaining a new customer base, and building a close customer relationship. How is Nike Soccer creating value for its brand through public relations? â€Å"– it’s about striving for the best, creating value for the business and innovating for a better world. † (Nike, 2012) Innovating for a better world was one of Nike’s ultimate goals. Nike conducted several events and designed products to achieve this goal. In 2010 Nike conducted a campaign called ‘The Chance – Write the Future’. Whole purpose of this campaign was to attract young talented soccer players to trial at Nike academy. In conjunction to this campaign, Nike encouraged its audiences to write 57 character headline messages to inspire their favorite soccer players, through Twitter, Facebook and other social media services. Nike conducted several campaigns in African continent to prevent HIV/AIDS. With their RED campaign Nike donated 100% of profits from purchases of Nike RED laces to HIV/AIDS education and medication in Africa. Public relations is a more powerful tool compared to advertising. Public relations creates an environment for brand exhibition and education. Thus, bringing the brand to the hidden parts of the world. How is Nike Soccer creating value for its brand through innovations? Nike has introduced several devices and programs over the past years. In 1993, Nike started ‘Reuse-A-Shoe’. In this program they grinded foam, fabric and rubber of worn out shoes of various brands and turns them into athletic surfaces. This was one of the oldest innovations of Nike. Nike introduced ‘Elite Series’ soccer boots. Elite Series came with the Nike Football+ feature. Users get to access interactive online training by soccer experts from famous clubs. In addition, Nike introduced Nike Soccer+ for iPhone and iPod. When Nike introduces a new product it opens up new marketing channels, and the brand will be featured once again. Therefore, the brand won’t die in the market. In addition, Product innovation, causes a diversification of the brand. New products can be introduced to new customers. In today’s market businesses cannot stay without product innovation. Through product innovation Nike was able to attract new customers and keep old customers throughout the period. How is Nike Soccer developing the soccer category as a brand leader? In order to gain international recognition Nike shifted to soccer category in 1994, when it had a turnover of US$40 million. Nike recently introduced laser soccer field s across Madrid. As a part of their #MiPista campaign, Nike is promoting their street-specific shoes with insta-soccer fields. Anyone can request a portable field using a smartphone or computer and then play virtually on any flat. Upon request, a team of Nike will gather to the requested place and setup a laser soccer field to grant the high-tech wish. Conclusion Over the past 20 years Nike Soccer has gained huge a customer base, and in return they have gone a long way. 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Case Study & Lecture notes for Organisational Theory of Coca-Cola

Question: Dscuss how and why they provide us with alternative ways of understanding and analysing Coca-Cola and its relationship with its organisational environment? Answer: Introduction Before getting into the detailed analysis of Coca-Cola and its relationship with organizational environment, we will first get the idea of organizational theory. Orgnisational theory or OT is the amalgamation of many theories and approaches to an organizational study. It cannot be explained in an organized progression of ideas and notions or a combined amount of knowledge in which each development is extended and carefully build on it. It is the study of the organizational structures and designs and the association of the organization with the external world. It implies the ways by which an organization can deal with rapid change. Organizational theory can be classified into the following: Classical Organizational Theory Bureaucratic Organizational Theory Functional specification Organizational Theory Human Relations Organizational Theory Systems Theory The following diagram shows the four major perspective of organizations framework: In this case study we will be using two perspective i.e., modernist and post modernist. We will now throw some light on the ontology and epistemology. Modernism Symbolic Interpretivism Postmodernism Ontology Objectivism: Confidence on the objective, external realism the existence of which is free of our knowledge. Ontology Subjectivism: Principle that we cant know the external or the existence of objectivism without the awareness of the subjectivism. We agree to thing which exists. Ontology Postmodernism: The idea that the world appears through speech and is situated in communication. What is spoken about exists so everything that exists is to be executed Epistemology Positivism: To find out the truth through applicable conceptualization and dependable measurement that permits us to examine the knowledge as opposed to the objectivism. Here the knowledge builds up which allow humans to develop and progress. Epistemology Interpretivism: The knowledge is comparative to the knower and it will be understood from the viewpoint of the people who directly have a grip of it. Truth is constructive through many interpretations of the knowledge and thus it reallocates and modify through time. Epistemology: Postmodernism: Meanings are not fixed because knowledge cannot be accurate in relation to truth. There are only assumptions and interpretations; there are no free realism and facts. The term post modern and modern has become a common prevalence in the organizational theory. Postmodern is interpreted as perspective or a model of thought. Postmodern perspective differs very much from the modernist perspective in the process of thinking which shuns the words like individual, organizations, culture, etc (Bruns, 2001). The mentioned terms relate to the attributes of modern perspective and this is because the modernist style of thinking depends on the strong ontology of existence which has the advantage of thinking in way of distinct phenomenon (Hindrichs, 2011). Post modern perspective is a weak ontology of befitting which highlights on the developing and transient reality (Posner, 2011). Here the meanings are not fixed but fluctuating. According to the modernist the culture in corporate can influence the individuals performance in the organization (Alexander, 2004). It forms a ethos where the individual shares similar goal (McBride, 2010). They squabble that the ext ernal factors can help an help the organization towards performance improvable or can lessen the efficiency if the organization cannot draw level with change whereas post- modernism emphasize on the fact that organizational culture is not actual (McBride, 2010). They have a different philosophy towards the culture and believe it to be illusion. They encourage power and sustain it to make them feel privileged among the others in the organization. Modernism stresses on efficiency and effectiveness and help individuals to understand the organizational culture on the contrary post-modernism struggles to achieve power over each other. Two dissimilar but free style of thinking are distinct in the current conjecture in human science. Coca-Cola deals with beverages by manufacturing and then sells and promotes such beverages around the globe (Coca-Cola Co (THE), 2005). Apart from the drink the company offers other products also. Currently the company has more than 400 brands across 195 countries around the globe. Organizational efficiency portrays how well an organization is functioning. Performance is used in indication to which a degree to which a company is moving towards realizing its goals. In modernism theory attributes like labor commoditization, adaptation to technology is taken into account whereas satisfaction of employees and its benefits are looked into in the perspective of post modernism (Green and Crowther, 2004). Coca-Colas capability to adopt and seeking for new markets made them achieve a globally accepted brand name. They focused strongly on marketing and growth. In addition to advertisements and promotions, they also distributed thousands of free coupons of glasses of coca cola so that everyone could taste. Toward a critical framework for understanding MNE operations: Revisiting Coca Colas exit from India When coca cola started its business in India it concentrated on objectives and external reality. They followed the modernism perspective of the organizational theory. As time passed by like many other organizations Coca Cola also changed its perspective now (Gopinath and Prasad, 2012). Coca-Cola has begun its operation in the Indian markets in the year 1956, after the parliament passed the Foreign Exchange Regulation Act (FERA). This act is required to control dealings and payments in foreign exchange of the country and appropriate utilization of the resources for economic development. Under FERA four level of foreign equity contribution were permitted. After facing conditions of FERA, 64 countries in India did not want to reduce their equity and wanted to wind-up their operations. Free from the reduction of equity, Coca Cola needed to acquire each section of license for importing the concentrate that is needed to manufacture the soft drinks. When a new official in GOI took charge to approve the import license, Coca cola was asked to report the particular ingredients used for the product and have its safety test in the food laboratories under the government to get the license. Coca cola after refusing to do so withdrew its business from India. If Thanda Matlab Coca Cola then Cold drink means toilet cleaner: Environmentalism of the Dispossessed in liberalizing India Economic liberalization means a country opening up to the world with respect to trade, taxations and other matters that affect business with the objective of making the country more market-oriented and increasing the role of foreign investment (Ciafone, 2012). Coca Colas unexpected reentry in the Indian market during the economic liberalization made ambitious global-citizenship for the upper middle class of India and business attachment for the ones who expelled the product and the resources to stimulate the consumption. Coca Cola now followed post modernism theory where they apply their own concepts and assumptions. Coca cola was like omnipresent. Many villages surrounded the companys manufacturing plants; they stood against the operation of the company and accused them of polluting and exploiting the groundwater which was also used commonly for the production of the bottled drinks. Due to this the vast area of the country fell into water scarcity crisis. Poor people have protected the environment in their areas and also in the cities. Their apprehension is their livelihood. Thus due to this environmentalism of the poor has expressed criticism to the corporate privatization and globalization revealing the exploitation of resources of the rural people so that the other side of the economic divide can consume. Coca Cola and PepsiCo in South Aftrica: A Landmark Case in Corporate Social Responsibility, Ethical Dilemmas and the Challenges of International Business Pepsi and coke have started their business in many countries for the last 100 years. They always had high stakes. They started a joint venture in South Africa; it was with good intention but was a misguided venture in the modern business scenario (Moses and Vest, 2010). There were enough problems in SA when Nelson Mandela was just released from jail; he told that Coca cola was doing its business through apartheid that is segregating the workers on the grounds of racial discrimination. He then went to US and told that these people (authorities of Coca cola) are not the right people to do business with because they are using apartheid as a tool to do its business. And thereby Coca cola was attacked by its stakeholders and other social people who questioned them, on the grounds of corporate social responsibility, social activities. Post modernism theory was being used here as they believed in power and did not follow conceptualized regulations (Moses and Vest, 2010). Right There with You Coca Cola, Labor Restructuring and Political Violence in Colombia Coca cola following a post modernism theory has configured the labor relations and has created new forms of politics (Gill, 2007). They followed the neo liberalism of restructuring. With the focus on the struggles that the workers took in South Africa, the company has created inequalities between them and the workers, thereby ruining the social relationships. It has also been seen by the trade union people how the work has degraded and there was violation of human rights. There were many problems and tensions that emerged due to the internationalizing of Coca Cola in Columbia (Gill, 2007). They used power over anything else. The company believed that the world is placed in discourse. When Business and Community Meet: A Case Study of Coca Cola Critical Sociology Coca colas involvement program occupied the centre-stage in the range of many corporations because they believed in sticking to the objective and external reality. They applied modernism theory here. They focused mostly on charity and employee related issues. There is always a vague attitude when it comes to involvement in community. Coca colas international branding strategy and involvement with community has gained applause. In this scenario they did not follow post modernism theory and did not stress on discourse. They did not believe in public speaking about their product but focused on how to attract people with their product and channelize them towards the company to maximize profits (Barkay, 2011). If we see now we will find that these involvement in community programs helps in the entrepreneurial ideology. Community Coca Cola Interface; Political-Anthropological Concerns on CSR It was seen previously that Coca cola was criticized on the aspect of corporate social responsibility. They believed in communication and practice than but it hides the inventions and motives. It is seen that the social responsibility of the corporate is sometimes problematic and also a lawfully discursive area that serves the migration process of the corporate. There were many concerns due to the company. The rural communities faced many ill-effects due to Coca cola while its operation in India. The company believed in power over each other forgetting the problems of the people (Raman, 2007). Determining the value of the Coca Cola Here the finance part is in concern. Various models and theories were used top form the basis of the financial data, performance of the stock price of Coca cola. Short-term operating ratio analysis was done to find out the inventory turnover, payables turnover, average inventory processing period, etc. Long-term investment analysis was done to find out the equity turnover, net fixed asset turnover, total asset turnover, etc Liquidity analysis measured Coca colas adequacy to meet the near cash obligations through current ratio, cash ratio and quick ratio Long-term debt analysis examined Coca colas structure of capital and if the company had the ability to fulfill the long-term debt. Profitability analysis measured Coca colas income in relation to its revenue and capital invested by operating margin of profit, net profit margin, return on equity, return on assets It also measured the economic value by comparing the net operating profit after taxes to the total cost of capital. This p ortrayed the management performance of Coca cola. Coca cola has also done the relative valuation to determine its value by comparing similar industries on the basis of many ratios that compared the stock prices to the appropriate variables that affected the value of stock (MOODIE, 2006). Conclusion Thus we can conclude that Coca cola has used the combination of both the perspective of modernism and post modernism in the organizational theory model. It has faced man y challenges starting from getting a license in India and then re-entering India to corporate social responsibility. Coca colas stock prices are still in a position when they can increase their worth. Be it modernism or post modernism, Coca cola just need to find out the right theory during their operation in particular countries. References Alexander, S. (2004). Book Review: Readings in Social Theory: The Classical Tradition to Post-Modernism. Teaching Sociology, 32(3), pp.335-336. Barkay, T. (2011). When Business and Community Meet: A Case Study of Coca-Cola. Critical Sociology, 39(2), pp.277-293. Bruns, G. (2001). After Ontology: Literary Theory and Modernist Poetics (review). Modernism/modernity, 8(3), pp.548-549. Ciafone, A. (2012). If Thanda Matlab Coca-Cola  Then Cold Drink Means Toilet Cleaner : Environmentalism of the Dispossessed in Liberalizing India. International Labor and Working-Class History, 81, pp.114-135. Coca-Cola Co (THE). (2005). Mergent's Dividend Achievers, 2(3), pp.60-60. Gill, L. (2007). `Right There with You': Coca-Cola, Labor Restructuring and Political Violence in Colombia. Critique of Anthropology, 27(3), pp.235-260. Gopinath, C. and Prasad, A. (2012). Toward a critical framework for understanding MNE operations: Revisiting Coca-Cola's exit from India. Organization, 20(2), pp.212-232. Green, M. and Crowther, D. (2004). Organisational theory. London: Chartered Institute of Personnel and Development. Hindrichs, C. (2011). Late Modernism, 1928-1945: Criticism and Theory. Literature Compass, 8(11), pp.840-855. McBride, T. (2010). Organisational theory perspective on process capability measurement scales. J. Softw. Maint. Evol.: Res. Pract., p.n/a-n/a. MOODIE, E. (2006). Microbus crashes and Coca-Cola cash. American Ethnologist, 33(1), pp.63-80. Moses, C. and Vest, D. (2010). Coca-Cola and PepsiCo in South Africa: A Landmark Case in Corporate Social Responsibility, Ethical Dilemmas, and the Challenges of International Business. Journal of African Business, 11(2), pp.235-251. Posner, R. (2011). Post-modernism, post-structuralism, post-semiotics? Sign theory at the fin de sicle. Semiotica, 2011(183). Raman, K. (2007). CommunityCoca-Cola Interface: Political-Anthropological Concerns on Corporate Social Responsibility. Social Analysis, 51(3), pp.103-120. Srivastava, S. (2000). Concepts of Culture and Organisational Analysis: A Perspective. Vision: The Journal of Business Perspective, 4(S1), pp.32-42.